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BritBox to expand to Australia

by RXTV-newsdesk

BritBox is to arrive Down Under later this year, with Australia becoming the fourth country to get the service.

The ad-free subscription video-on-demand (SVOD) streaming service will bring Australians an unrivalled collection of great British TV shows, and will build on the successful launch and operation of the service in both North America (USA and Canada) and most recently in the UK.

BritBox is anticipated to launch in Australia later in 2020 with a breadth of British content from across the decades, including classic and contemporary box sets from the UK, delivered straight to Australian viewers via a wide range of mobile and connected home devices.

Further announcements on content, price and partnerships will follow.

Unlike the UK version, BritBox Australia will be run as a 50/50 Joint Venture between ITV and BBC Studios, and the service will draw on the experience of the teams and technology that have successfully launched BritBox in Canada, USA and the UK while also recruiting a local team, including a Country Manager, to lead the operations in Australia.

Last year, ITV closed the Asian version of pay channel ITV Choice, hightening speculation that ITV was planning to rollout an on-demand alternative around the world.

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