The global sports streaming service was forced to postpone its launch in the UK after the lockdown meant its inaugural live event couldn’t take place.
DAZN was due to start offering a pay-per-view service to UK audiences on the 2nd May, with live coverage of boxing middleweight bout Canelo v Saunders. A planned beta test involving selected members of the public was also postponed as the lockdown began.
RXTV understands that DAZN UK is preparing to soft launch this summer, in preparation for the rescheduled Canelo v Saunders event. Although a new date hasn’t yet been confirmed, a September date is under consideration. DAZN has the streaming rights for the event in over 200 countries.
DAZN has been contacting users on its mailing list, advising them that testers are now being sought for its beta testing community. The service plans a soft-launch later this month for registered users.
Already in operation in a number of countries worldwide, the UK version of DAZN will be more of a restricted, part-time entry to the British sports broadcasting market. It will initially focus on boxing only. The launch will however provide the company with the infrastructure to expand, should it decide to take on the likes of Sky, BT, Amazon and Discovery’s Eurosport for further UK sports rights. DAZN has already made an impact in countries including Germany, where the streaming service secured a package of live Bundesliga games.
Ed Walton | Connected Platforms Reporter