All of the UK’s main free-to-air channels and their spinoffs will show the same film at 8:58pm Wednesday evening.
The unique collaboration sees the BBC, ITV (STV for viewers in central and northern Scotland), Channel 4, S4C and Channel 5 and all of their digital offshoots come together for the first time to share a special film celebrating UK free-to-air television. It’s hoped that the two-minute film will reach 50% of all adults in the UK, being broadcast just before the prime 9pm slot.
In the film, entitled “Our Stories”, viewers will be taken on a road trip around the UK. Various screens will appear in the scenery featuring iconic moments from some of the UK’s favourite and most-loved television, including the BBC’s Blue Planet II, ITV’s Britain’s Got Talent, Channel 4’s Great British Bake-Off and Channel 5’s Yorkshire Vet.
With the campaign, the UK’s free to air broadcasters aim to highlight how they echo British life as well as support and invest in the UK creative economy, commissioning programmes from independent production companies across the country, providing authentically British programmes.
Which channels will show the film?
- BBC One,
- BBC Two,
- Channel 4,
- Channel 5,
- Paramount Network
- BBC Four
- It will also continue to play across all channels throughout the month.
What broadcasting bosses say about the landmark collaboration:
Tony Hall, BBC Director-General, says: “British free to air television – commissioned from the UK and produced in the UK – is here for everyone. We bring people together for the big moments – from a royal wedding to the World Cup. We are there at times of crisis and to provide comfort, laughter, education and entertainment. We do something special for the UK and provide authentic British programmes that our rivals simply don’t offer.”
Carolyn McCall, Chief Executive, ITV says: “Our mission is to tell stories that reflect the diversity of life today in our nations and regions. We aim to engage with viewers from all walks of life. From the excitement of our big entertainment shows, to the power and creativity of dramas and soaps to the depth and breadth of our documentaries and national and regional news and sport, our focus is reflecting a full range of experiences, bringing people’s lives centre stage and providing insight into how we see ourselves as well as how we look out into the wider world.”
Alex Mahon, Chief Executive, Channel 4 says: “Channel 4 has a unique role to play in public service broadcasting – we were created to challenge the status-quo and in doing so tell the stories that otherwise may not be told. This mission and with it our commitment to super-serve the young audiences who place their trust in us and authentically represent and reflect the diverse experiences of people across the UK, has never felt more urgent and important. This film is an incredible celebration of British storytelling and the beautiful, harrowing, funny and necessary stories we collectively share with the audiences we serve.”
Ben Frow, Director of Programmes, Channel 5 says: “The importance of PSBs is clear to see in this turbulent world. We inform and we entertain, with powerful content for everyone in Britain. At Channel 5, viewers are at the absolute heart of every show we make, with a diverse and expanding range of programmes – from drama to documentaries, entertainment to the extreme world. We are proud to be part of this united campaign celebrating the role the BBC, ITV, Channel 4 and Channel 5 all play for the nation.”
Simon Pitts, Chief Executive of STV says: “The variety and quality of the content of PSBs represents all aspects of peoples lives, from our news and current affairs, to drama to our leading entertainment, we make a unique contribution to British life. This film showcases and celebrates the richness of this contribution.”