The ViacomCBS streaming service containing on-demand and catch-up programmes from Channel 5 and partners arrives on cable.
My5 can now be found in the app section of Virgin Media’s TV user interface, and its contents have been integrated into Virgin’s programme search.
In addition to offering catch-up and extended on-demand access to a range of Channel 5 and partner content, including BET and Smithsonian Channel, My5 is home to a wide range of programming, including original content such as Neighbours spin-off Erinsborough High, and first-run UK exclusives including The Oath and Bloom.
The arrival of My5 is part of the previously announced distribution deal between Virgin Media and ViacomCBS that secured ongoing access to a range of channels on the cable network.
Arran Tindall, Chief Commercial Officer, EVP, Commercial & Content Distribution at Viacom CBS Networks International said:
It’s great to be further extending our presence on Virgin Media and speaks to the strength of My5 as a content destination for viewers. The arrival of the app will give Virgin Media’s TV customers access to thousands of hours of on-demand, catch-up and exclusive programming, including much of Channel 5’s award winning content.