ITV’s online service saw a 5% year-on-year increase in streams during December, with an 11% increase over the Christmas period.
With a total of 6.9 million streams, Coronation Street was the most popular programme on the ITV Hub over Christmas, with its hour long Christmas day episode scoring the highest performance, with 1 million streams. Across all broadcast and online platforms, the episode has an average people audience of 6.7 million.
The return of The Masked Singer managed 0.5 million streams on the ITV Hub, and ITVBe’s The Real Housewives of Cheshire reaching 0.4 million streams. New ITV2 series The Cabins has already attracted nearly 2 million streams across the first 5 episodes (as of 11th January). The first episode has 0.5 million streams and an average audience of 0.3 million people across the whole programme, in addition to linear viewing.
In Factual Entertainment, The Three Unwise Men (Gordon, Gino and Fred’s Christmas Road Trip) cooked up 0.4 million streams. The Story of SM:TV Live achieved 0.2 million streams.
Meanwhile Good Morning Britain became the biggest daytime programme on Hub and the 4th most popular programme on Hub overall during December. With 1.8 million hours of viewing, it was up by +46% compared to December 2019.
Rufus Radcliffe, Managing Director, ITV On Demand said:
“The ITV Hub enjoyed a successful Christmas period, with excellent figures across all programme genres. It’s great to see such positive engagement in our catch up and simulcast services on the Hub which demonstrate that, while viewer habits may be changing, the demand for ITV’s content remains as strong as ever.”