Home Broadcasting Merged media giant to be called Warner Bros. Discovery

Merged media giant to be called Warner Bros. Discovery

by RXTV-newsdesk
Warner Bros Discovery

Following the recent merger deal, details of the new company are starting to emerge. But the company’s new wordmark was mocked for its ‘amateur’ look.

The media giant will trade under the name “Warner Bros Discovery”. The new name was unveiled at a staff event yesterday.

Over 200,000 hours of programming will come together under one roof, including HBO, Warner Bros., Discovery, DC, CNN, WB Games, Turner Sports, Cartoon Network, HGTV, Food Network, TNT, TBS, Turner Classic Movies, Wizarding World, Adult Swim, Eurosport, Magnolia, TLC, Animal Planet and ID.

However, many appeared unimpressed by the new wordmark logo (pictured above). Some compared the new logo with something created using 3D wordart in Microsoft Word. It was criticised on social media for its amateur appearance.

The new name may also seem unimaginative, but David Zaslav, President and CEO of Discovery and the future CEO Warner Bros. Discovery enthusiastically told staff: “Warner Bros. Discovery will aspire to be the most innovative, exciting and fun place to tell stories in the world – that is what the company will be about.  We love the new company’s name because it represents the combination of Warner Bros.’ fabled hundred year legacy of creative, authentic storytelling and taking bold risks to bring the most amazing stories to life, with Discovery’s global brand that has always stood brightly for integrity, innovation and inspiration.”

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