Star TV’s channels in the UK and Europe have a new name, as the Star brand gets recycled for use by Disney.
From 22nd January, Star Gold, Star Plus and Star Bharat will become Utsav Gold, Utsav Plus and Utsav Bharat. Utsav means ‘celebration’.
Sky and Virgin Media subscribers will continue to find their favourite Star TV programmes on the channels.
The change follows a decision made by Star TV’s owners, The Walt Disney Company, to re-use the brand for other services.
From 23rd February 2021, Star will be the name given to a new section of Disney+. Star will feature more ‘grown-up’ entertainment, featuring content from ABC Signature, 20th Television, 20th Century Studios and Touchstone.
[Utsav PR | Disney]