Trace Music continues to evolve its UK music channels with the launch of Trace Hits on Sky this month. Trace Hits takes over from Trace Xmas, which in turn used to be Trace Urban.
The broadcaster originally launched in the UK with three Trace branded channels – Trace Urban, Trace Latina and Trace Vault – having purchased the former Chart Show music channels from Sony Pictures Television.
A combination of poor performance and an increased emphasis on a new online service, Trace Play, has resulted in a reorganisation of services. It comes as traditional music channels struggle against intense competition from music streaming services. ViacomCBS (MTV) and Channel 4 (Box Plus) have also cut back their music channels in the last two years.