Amazon has acquired the UK broadcasting rights to broadcast Tuesday night top picks from the Champions League from 2024.
The three year deal ends BT Sport’s nine-year exclusivity over live Champions League games in the UK.
UEFA was seeking to end exclusivity to help boost revenues from selling the rights.
Prime Video first started offering live football in the UK in 2019 when it acquired live Premier League rights. Amazon Prime already offers live Champions League in Germany. With a top pick during each Champions League week, Amazon can offer sports fans access to live football for a longer period each year. Its current Premier League deal, which runs until the 2024-25 season, only covers a small selection of games during December.
BT Sport will continue to show 533 of the 550 games available.
Alex Green, MD Prime Video Sport Europe commented:
“Since 2018, we’ve seen millions of Prime members in the UK enjoy live sport on Prime Video, and it’s that passion and energy that has led us to this exciting next step. We can’t wait to bring fans the headline fixture of European football’s most prestigious competition every Tuesday and we’ll have more details to share about our broadcast in the future.”
Guy-Laurent Epstein, UEFA Marketing Director, added:
“Prime Video is a valued UEFA Champions League media partner in Italy and Germany and we are excited to be extending this relationship to the UK, another major UEFA club competition market. Amazon has ambitious plans across the global sporting industry and we look forward to the innovative ways in which it will broadcast European club football in the UK market.”