Discovery is launching a two-tier subscription for Discovery Plus. Subscribers can choose between a cheaper ‘Ad-Lite’ version or pay more for ad-free on-demand TV.
It follows the successful launch of a similar offer in the USA. The UK and Republic of Ireland will be the first places in Europe to benefit from this new subscription structure.
Starting Wednesday 16th March 2022, the discovery+ Entertainment Pass will be available at the lower price of £3.99 per month (€4.99 in Republic of Ireland) or £39.99 (€49.99 ROI) per year. That’s £10/€10 less than the current annual standard price (although Discovery has recently offered discounts). Despite still carrying adverts, Discovery says the service will contain “less than half the amount of ads viewers experience through linear television”.
The discovery+ Entertainment & Sport Pass will remain ad-free on-demand. Like the Entertainment Pass, it offers subscribers access to all of Discovery’s free and pay-TV channels, exclusive discovery+ Originals, plus the full sports roster which includes the Olympic Games, tennis, Grand Tour cycling, snooker and motorsports. This will cost £6.99 UK / €6.99 ROI per month or £59.99 UK / €69.99 ROI for an annual subscription.
James Gibbons, EVP, GM UK and Nordics, Discovery, said:
“We are pleased to outline our ‘Ad-Lite’ proposition in the UK and Ireland for discovery+, following the successful roll-out for Discovery in the US. Increased SVoD stacking is driving interest in ad-supported options globally and, as the market only gets more competitive, we want to offer UK consumers that same choice and value through discovery+.”