Subscribers of the sports streaming service DAZN can now access the Red Bull TV linear TV as part of their package.
The deal between DAZN and Red Bull is effective immediately and applies across all countries that DAZN operates in.
Red Bull TV is an extreme sports and lifestyle channel. It contains coverage of events including the Crankworx World Tour, the Red Bull Cliff Diving World Series and the Drift Masters European Championship, among others.
DAZN will also stream a curated selection of Red Bull’s original documentaries, series, highlights and archive programming. Programmes include docu-series Driving Dirty: The Road to Baja, Red Bull Soundwave and Road To 55: The Drive To Become A Formula 1 Racer , alongside archive series, Red Bull X-Fighters and Red Bull Street Style.
The multi-year agreement with DAZN builds on Red Bull TV’s existing UK distribution. Numerous connected TV platforms including Roku and Fire TV carry the app.
In the UK, DAZN is largely restricted to live boxing coverage. This includes a minimum of 16 matchroom fights a year. Subscriptions start at £7.99 a month. It has struggled to pick up additional rights and failed to seal a deal to take over BT Sport. Its fate in the UK is in contrast with other countries, where DAZN has grown considerably. In some countries, DAZN offers live Premier League football.
Tom Burrows, DAZN EVP of Rights, commented:
“DAZN is fast becoming a home of true entertainment for the world’s most innovative and compelling sports. Red Bull has a fantastic reputation for showcasing thrilling live events and captivating sporting stories that capture the imagination of fans around the world. We’re delighted to bring Red Bull TV and its programming to DAZN on a global scale.”