Nigerian broadcaster rebrands entertainment channel on Sky channel 175, sharing the name of its streaming service.
Current programmes on the channel will continue; at this stage only the name is changing. The rebrand is due to complete on Wednesday 9th February 2022.
The channel currently carries simulcasts and replays of programmes from Arise News, which is also available full-time in Sky’s news section of the TV guide. The channel also shows a range of lifestyle / fashion programmes.
Live 360 was perhaps best known outside of the African community as the temporary home of live greyhound racing, before it transferred to Sporty Stuff TV.
Arise Play is also the name of Arise TV’s streaming service, launched last year. It aims to offer “the best content that resonates with people of Africa and African descent.” BBC Studios has a 12 month deal to supply titles to the service for subscribers in Nigeria.
Despite the shared name, content on the Sky channel is substantially different to the streaming service.
The Live 360/Arise Play service has its UK HQ at Chiswick Park. Live Entertainment Ltd holds its Ofcom licence. Arise Play Ltd, a separate company linked to Arise’s owner, was struck off by Companies House earlier this week. In 2021, Arise TV’s owner Nduka Obaigbena was banned from serving as a director in any UK registered company. The ban runs for seven years. The case reached court over debts incurred by his businesses, which resulted in Arise News temporarily closing in the UK.
The switch was delayed until Wednesday 23rd February, but not without a 24 hour period when the channel was completely absent from Sky. Live 360 was removed from channel 175 on Tuesday 22nd before returning as Arise Play the next day.