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Broadcasters currently trying to out-do each other with new on-demand records being broken. ITV says the ITV Hub has exceeded its targets for January 2021 across both consumption hours and monthly active users.

The BBC has reported another surge in viewers using the iPlayer, including a new record for the coveted under-35 age group.

ITV’s online service saw a 5% year-on-year increase in streams during December, with an 11% increase over the Christmas period.

The budget internet service provider is officially withdrawing its YouView-based TV service from sale from 19th January 2021.