The hybrid terrestrial – streaming service, now included as standard in many smart TVs, is now used in over 10 million homes.
In the six years since the launch of Freeview Play, it’s now the fastest growing TV platform in the UK. In total, 14 million Freeview Play devices have been sold since 2015. Unlike the original standalone Freeview service, Freeview Play combines streaming apps with linear channels.
Freeview Play is built into the majority of new TVs and available to viewers for no extra charge. The platform provides over 80 live TV channels alongside 10 on demand players; BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS Catchup Channels UK, Horror Bites, POP Player, STV Player and BBC Sounds.
The platform has over 30,000 hours of on demand TV. Users can explore the full range of content by accessing Channel 100.
The Freeview Play logo on new devices automatically means the device will support the above apps. Some TVs also include additional paid-for apps, like Netflix.
To mark the occasion, Freeview has launched a new advertising campaign featuring two alien characters (featuring Ridley Road’s Samantha Spiro and Stath Lets Flat’s Jamie Demetriou), running across linear and video-on-demand services.
Neema Shah, Head of Marketing at Freeview Play, commented
“Our incredible growth over the past few years reflects the incredible content we have available. There has never been more choice in subscription-based streaming platforms, and yet it’s clear that Freeview still offers something unique for viewers. Freeview Play gives viewers the flexibility to get the most out of both worlds, all at no extra cost.”