Satellite viewers will continue to be able to watch QVC in the UK and Ireland, after a multi-year contract renewal was signed between QVC and satellite operator SES.
The companies hace announced a five year contract renewal to broadcast the company’s QVC, QVC Beauty, QVC Extra and QVC Style channels over SES’s 28.2 / 28.5 degrees East satellites.
As reported last week, QVC is officially launching HD versions of two of its channels today on Sky and Freesat. This is part of the new agreement. SES will continue to provide ground services to QVC UK, including managed encoding and up-linking services
Worldwide, QVC reaches more than 200 million homes via its 12 broadcast networks. QVC UK first launched using SES’s Astra 19.2 satellite system in the 1990s.
Simone Borkar, QVC Director of Broadcast Engineering Europe said:
“Our broadcast channels are central to our business, so we are happy to continue and expand our longstanding partnership with SES to provide reliable, high-quality broadcast to our customers across the UK and Ireland,” Ensuring our customers have an immersive and engaging vCommerce shopping experience is of paramount importance and why we continue working with SES.”
Deepak Mathur, EVP/Global Video Sales at SES added:
“QVC UK has been an important customer for our video business in Europe for the last 30 years, so we are delighted to extend our partnership for another five years. This renewal underscores the value satellite brings when striving to reach millions of households and the importance of delivering continuously improved viewing experiences by leveraging HD quality.”