You’ll no longer need the Channel 4 app on mobile, tablet or laptop to get same viewing experience, according to the broadcaster.
- Channel 4 aligns viewing experience as more users opt to stream Channel 4 directly from its website.
- New and improved features, including accessibility features added to Channel4.com
Channel 4 says the update to Channel4.com reflects Generation Z’s desire to watch its content on multiple screens. Last year, almost one million users aged 13-23 streamed Channel 4 programmes via a PC or laptop, up 17% year-on-year.
16-34 year olds are the biggest group of people who stream Channel 4 content directly from the Channel4.com website via a traditional browser.
Overview: Updates to Channel4.com website
- Show-led design, with each page packed with widescreen video and standout imagery to make shows easier to find.
- A viewing experience that mirrors what streamers see in the app, with easy to browse episode grids for viewing on the go.
- The streaming play now features what Channel 4 describes as “better audio description”, sign language and subtitles signposting, plus improved navigation.
All Channel 4 streamers, regardless of whether they access Channel 4 content via the app or via the website can now see personalised recommendations.
Corporate comment
Kiran Nataraja, Director of Streaming and Content Strategy, Channel 4, said:
“Channel 4 streamers can look forward to a content line-up that’s distinctive, entertaining and truly stands out – with our commissions reflecting our Britishness, purpose and irreverent attitude that speaks to young audiences. We’re also going to give audiences a more seamless, connected and accessible viewing experience across all of Channel 4’s services and platforms. These enhancements support our plan to become the first public service streamer.”
By: Marc Thornham | Image: Channel4.com screengrab 14/05/2024