Just in time for peak viewing and streaming season, EE has added the Paramount+ app to its newest TV boxes.
- Available on EE TV Box Pro and EE TV Box Mini
- Three subscription tiers available
- Part of Paramount’s goal to become one of the most widely distributed streaming apps in the UK.
EE TV customers now have access to Paramount’s full streaming library in the UK, with Paramount+ now available via the Apps rail on all newer EE TV devices.
The app is now live for EE TV Box Pro and EE TV Box Mini customers. Users of legacy EE TV (formerly BT TV) boxes will need to upgrade.
Paramount+ offers hit movies, exclusive originals and iconic series across all genres from Paramount’s iconic brands and production studios, including CBS, Comedy Central, MTV Entertainment Studios, Nickelodeon, Paramount Pictures and Showtime.
EE customers have the option of signing up to one of three subscription tiers, normally starting from £4.99 a month. Currently, Paramount+ offers a basic with ads plan, a standard plan and Premium plan – with 4K UHD streaming.
The deal between EE and Paramount is part of Paramount’s plan to further establish its streaming service among the most widely distributed in the UK. As a relatively late entrant to the UK streaming market, it’s had to play catch-up to the likes of Netflix and Prime Video. Streaming services have struggled to grow in a relatively saturated market. As a result, growth now largely comes from making an app more widely available and making the most of the peak Christmas TV viewing season.
Corporate comment
Alistair Wilson, Partnerships Director at EE, commented:
“It’s our ambition to provide EE TV customers with a truly extensive variety of the very best TV, film, and sport options – and the addition of Paramount+ adds a whole new catalogue of exciting content for our customers to stream. The blockbusters, new originals and hit shows offered by Paramount+ will be a welcome addition for customers and easily accessible for anyone with EE TV.”
Michael O’Donnell, Senior Director, Digital Business Development, UK, at Paramount, added:
“As Paramount+ continues to grow in reach and popularity across the UK, EE TV joins the range of platforms through which fans of quality entertainment can access our rich content mix. We are delighted to partner with EE TV to further establish Paramount+ as one of the most widely distributed SVoD services in the UK & Ireland and look forward to building on the relationship.”
By: Marc Thornham | Image: EE/Paramount PR image