ITV has unveiled a revised logo, reinforcing its three strategic pillars. The three-colour logo represents ITV as a whole, while individual services retain their individual colour schemes.
- The colours represent broadcast, streaming and ITV Studios
- Revised logo and typographic style designed by ITV Creative and DixonBaxi.
The UK’s biggest free-to-air broadcaster has unveiled a revision to its eleven year old logo, which seeks to reflect its expansion in streaming and its TV production business.
Going forward, ITV has three main brands or pillars: ITV1 (Broadcast), ITVX (Streaming) and ITV Studios (TV Production & Distribution).
The animation supplied by ITV below shows how the eye-catching bright colour of the ITVX logo now meets in a fluid swoop with the dynamic colours of the ITV1 and ITV Studios brands.
ITV Creative and DixonBaxi partnered to create the updated logo colours and typographic style, which aim to inject a more positive, human, bold and charismatic personality to the ITV Group Brand that are common across the whole business.
Jane Stiller, ITV Chief Marketing Officer, said:
“Brilliant content and creativity sit at the heart of everything ITV does, and the refreshed Group Brand acts as a more vibrant and contemporary embodiment of this.”
From today, the refreshed branding will be updated and implemented in phases across the whole business.
When ITV launched the current logo style in 2013, the logo for the main ITV channel was the logo for ITV as a whole. The new multi coloured logo at the top of this article is the new ITV Group logo, with individual ITV services retaining their own colour schemes.