Streaming service already reaches viewers via smart TV apps, but is now enhancing offer to telecoms companies wanting to boost their content to customers.
Rakuten TV, one of Europe’s leading streaming platforms, positions itself as a key enabler for telcos looking to expand their content offering in the growing FAST (Free Ad-Supported Streaming TV) market. Through Rakuten TV Enterprise Services, the company provides innovative solutions for the launch, distribution and monetisation of FAST channels. This announcement takes place at the Mobile World Congress (MWC).
After three years of collaboration with some of Europe’s top telecom operators in the TVOD and AVOD segment, Rakuten TV is now completing its business proposition for telecoms companies via its Enterprise Services, enabling them to enhance their content offering through FAST channels distribution and monetisation. Simply put, Rakuten is providing a way for telecoms companies offering TV services to offer extra content from Rakuten TV’s on-demand library and streaming channel line-up.
Rakuten TV Enterprise Services is built around three core services:
- Content Syndication – Access to localised content tailored to regional preferences: over 18,000 TVOD titles, featuring the latest releases; 100 Owned and Operated and a selection of content partners FAST channels; and 10,000 AVOD titles, from Hollywood blockbusters and award-winning indie films to globally recognised TV series.
- Monetisation – Rakuten TV Enterprise Services also provides its partners an effective monetisation solution: it relies on a team of leading marketers of CTV inventory in EMEA, with expert local sales teams, close links to Europe’s leading advertising agencies and seamless integration with the major SSP and DSP platforms.
- FAST Channels & Video App Solutions – Comprehensive tools for the launch, distribution and monetisation of FAST channels, as well as the development of OTT Video Apps for all major operating systems running on consumer electronic devices.
Cédric Dufour, CEO and President of Rakuten TV commented:
“For 15 years, Rakuten TV has been at the forefront of streaming, building a scalable and comprehensive platform to offer the best entertainment experience to our users. Now, via Rakuten TV Enterprise Services, we are leveraging our expertise to offer content partners a suite of high-quality, cost-effective solutions to easily launch and monetise their FAST channels and video centric Apps and, starting today, empower telcos to expand their content offer across the FAST market ensuring them access to high-quality content, greater reach, and more monetisation opportunities. We have been already working with major telcos across Europe to provide them TVOD and AVOD options, and we are now ready to offer them an easy access to FAST market, which data shows being the most rapidly growing segment of entertainment landscape.”
Rakuten TV already has a solid track record of partnerships with major European telecom operators such as Virgin Media O2 (UK), MasOrange (Spain), 1&1 (Germany), and Altibox (Norway), as well as top FAST services including VIDAA, Xiaomi TV+, LG Channels, and Samsung TV Plus.
RXTV Staff | Image: Rakuten