Amazon has revealed a new look user interface for Fire TV models, which will begin to roll-out across devices in the coming months.
Update promises better speed
Users can pin more apps to their home screen
Rollout will also include Fire TVs made by Hisense, Panasonic and TCL
The new Fire TV user interface (UI) promises to be “cleaner, faster and better organised” when it rolls out from February. Amazon says users will be able to spend less time searching.
The new UI has a more modern design with improved layouts, rounded corners, redesigned colour gradients, updated typography, and more optimised spacing.
Additionally, the Amazon team rebuilt the underlying code to make the experience faster. In some cases, Amazon notes they are seeing up to 20–30% gains in speed when using the new UI.
The redesign also increases the number of apps Fire TV users can pin to the home screen from six to 20. Users will also be able to press the Menu button on the remote to quickly get to Games, Art & Photos, and the Ambient Experience.
A long press of the Home button will give quick access to the most-used controls on Fire TV, including audio and display settings. Users will also have access to any connected Ring cameras and settings for smart home device management.
AI-assistant Alexa+ will be deeply integrated into all aspects of Fire TV. Additional features include the ability to ask it to create an AI-generated background screensaver, see photos from family albums, turn down the lights, or jump straight to an iconic movie scene.
New Fire TV mobile app

The Fire TV mobile app also gets an update. The redesigned app adds the ability to browse content, manage watchlists and play titles on TV screens. This will share the same look and feel as the new Fire TV design. The Fire TV mobile app will be available for free to download.
How will I get the new look Fire TV interface?
- The new user interface will be available as a free software update.
- It’s rolling out from February in the US. Then during the spring, the new interface will begin to appear on devices around the world.
Which devices will the new UI be available on?
The new Fire TV UI and mobile app be available on
- Fire TV Stick 4K Plus,
- Fire TV Stick 4K Max (2nd Gen),
- Fire TV Omni Mini-LED Series
- Fire TV 4K streaming media players (latest generation)
- Fire TV 2-Series
- Fire TV 4-Series
- Fire TV Omni QLED Series
- Fire TVs made by partners including Hisense, Panasonic and TCL (not an exclusive list of partners)
- New Amazon Ember Artline.
By: Marc Thornham | Images: Amazon
