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The UK could be facing a major consolidation in the pay TV, broadband and phone sector as Virgin Media joins Sky and Vodafone in showing interest in TalkTalk.

The broadcast regulator wants to find out if there’s a need to changes the rules limiting the number of adverts shown on ITV, STV, Channel 4, S4C and Channel 5.

Sky Sports has confirmed a four year extension to its current broadcast rights deal. This is less than the ten year deal speculated on earlier this year, but will see more live cricket on Sky Sports and more on free-to-air TV.