The app will appear on both platforms before the end of the year, as part of a wide-ranging deal struck between Sky’s owner Comcast and Apple.
Customers in the UK, Ireland, Germany, Austria and Italy will be able to watch all the most talked-about Apple TV+ Originals – including Trying, the multi-Emmy award-winning comedy Ted Lasso, Slow Horses starring academy award winner Gary Oldman, The Essex Serpent with Claire Danes and Tom Hiddleston plus critically acclaimed documentaries The Year Earth Changed and Tiny World – directly through Sky.
Apple TV+ programmes will be fully integrated into Sky’s platform. This means that all of Apple TV’s programmes will appear alongside other Sky content within the on-demand section. The search function will include all of Apple TV’s programmes.
In return, Apple is opening up new possibilities for Sky customers:
- Sky Go will launch on Apple TV devices in mid-2022.
- NOW users will be able to sign-up and purchase any NOW Membership via the NOW app on Apple devices. (UK only.)
Dana Strong, Group Chief Executive, Sky said:
“With the addition of Apple TV+ our customers can now enjoy phenomenal shows like The Morning Show, Trying and Ted Lasso, together with our own award-winning Sky Originals, and the best content and apps from our partners, all on Sky Glass, the streaming TV from Sky, or Sky Q, our market-leading Sky box.”
The deal is part of a wider global deal between Comcast and Apple announced to investors today. It paves the way for each other’s customers to easily access their rival’s content on each other’s platforms. In North America, Comcast customers will gain access to Apple TV+ via existing platforms.