Disney had originally only expected to get between 60 and 90 million subscribers by 2024.
Bob Chapek, The Walt Disney Company CEO, confirmed the streaming service had crossed the 100 million subscriber mark at its virtual Annual Meeting of Shareholders on 9th March.
He told investors: “The enormous success of Disney+, which has now surpassed 100 million subscribers, has inspired us to be even more ambitious, and to significantly increase our investment in the development of high-quality content. In fact, we set a target of 100+ new titles per year, and this includes Disney Animation, Disney Live Action, Marvel, Star Wars, and National Geographic.”
Disney+ first launched in a small number of countries, including the USA and the Netherlands in late 2019 before expanding around the world in 2020, including the UK last March. In providing subscriber figures, the company does not offer a country specific breakdown. The service has benefitted from a more than usually captive audience, as a result of pandemic lockdowns around the world.
Last month, Disney+ added STAR to its platform, adding series and movie content for adults.