Euro 2020, Love Island, plus various popular drama series means ITV is expecting its streaming service to break records – even before the Christmas viewing surge.
ITV has more than doubled the amount of content on ITV Hub in 2021, particularly in the popular genres of Drama and Reality – the two main specialist areas of the ITV Hub.
The number of ITV Hub users has grown by 20% in 2021. To date, the ITV Hub has achieved 1.5 billion streams, up 26% year on year. Every month so far in 2021 has posted 100 million streams, and December is on target to do the same.
ITV Hub 2021 Most Popular:
- Love Island was the most watched programme on the ITV Hub this year. 3.1 million watched the launch episode on the streaming service. Each episode averaged 2.1 million ITV Hub viewers across the series. The series has been streamed over 200 million times this year.
- Euro 2020 matches were streamed 68 million times during the tournament. 1.6 million live-streamed England v Denmark.
- Series 2 of drama The Bay was the second most watched programme on ITV Hub behind Love Island. The series had an average of 2.5 million viewers per episode. Combined with the first series, The Bay has been streamed over 26 million times in 2021.
- Top TV events in 2021 were also big draws on ITV Hub, including Oprah with Harry and Meghan, which was streamed through ITV Hub by 2.5 million viewers.
- In November this year, ITV brought UK audiences a special and exclusive broadcast as Adele returned to home screens in an Audience With Adele, with 2.6 million viewers streaming the show via ITV Hub.
And 2021 is set to be ITV’s biggest ever Christmas on ITV Hub, with the announcement that Christmas period evening shows will be available on ITV Hub each morning, ahead of their evening broadcast. As a result, viewers can watch ITV’s primetime shows online via 7am each morning.
Rufus Radcliffe, ITV Managing Director, On Demand, said:
2021 has been a terrific year of growth for ITV Hub. Whether it’s binge watching drama, live streaming sport, catching up on Love Island and TV’s most talked about moments, or discovering content for the first time, it’s a testament to our fantastic programmes, as well as the improvements were making to the service, that this year is on track on to be our most successful year yet.