The Welsh language broadcaster’s streaming service launched user registration at the end of May 2019, and has seen steady growth.
S4C Clic is the broadcaster’s standalone streaming portal, providing access both live and on-demand programmes, plus box sets.
By introducing registration, S4C says it is able to “better understand the audience’s needs and provide a more comprehensive service”. 250,000 users are now registered with S4C.
In addition to streaming new and classic drama series, S4C Clic offers live sport, including rugby from the Indigo Group Premiership and Welsh Schools and Colleges League, as well as dedicated content for children, young people and Welsh learners.
iPlayer v Clic
Uniquely in the UK, most of S4C’s live and catch-up TV content is also available on the BBC iPlayer. This follows on from an agreement made in 2013, reflecting changes to S4C’s funding. As a result, S4C can reach most connected TV households in the UK.
However, some sports content, as well as older programmes and box sets are unique to S4C Clic, as the broadcaster continues to develop its own standalone online service. S4C Clic also showcases a selection of dramas from Channel 4’s Walter Presents brand.
Owen Evans, S4C Chief Executive, said:
This is fantastic news. We have worked hard to enhance what S4C Clic has to offer as more and more people use the service to view our content. Developing S4C’s digital presence has been a big strategic priority for us over the last few years and S4C Clic’s huge growth has allowed us to get to know our audiences even better, and tailor our content with them in mind. I’m very proud that we have managed to hit this special milestone and I hope that the Clic brand will continue to develop long into the future.