The sports broadcaster will continue to show live games from the Betfred Super League for another two seasons. Some of this year’s games will be free-to-air.
Under the terms of the new agreement, which covers the 2022 and 2023 seasons, Sky Sports is showing 66 live games exclusively per season. These games including the Dacia Magic Weekend, play-offs and the Betfred Super League Grand Final. Sky will also show the World Club Challenge.
Sky Sports will have the first pick of Super League games in each of the regular-season rounds. It will also have the first pick in each of the play-off weeks.
Sky Sports has agreed it will also work with the Betfred Super League to reach new audiences. As a result, some of the current year’s fixtures will be available via “free-to-air Sky platforms”. Sky hasn’t disclosed which games will be offered for free.
The new rights deal means Sky Sports will reach 28 years of continuous coverage of the Super League.
Super League executive chairman, Ken Davy said:
“Sky has been with us from the start of the competition, back in 1996, and are now an integral part of the Betfred Super League family. Together our partnership has seen the Betfred Super League achieve record viewing figures in recent years. We’ve worked closely throughout the current pandemic and every step of the way Sky has been immensely supportive. Together we have managed to give fans an exceptional amount of coverage during these unprecedented times.”
Sky Sports managing director Rob Webster added: “It is testament to the quality of the competition and our coverage that sees our partnership move beyond a quarter of a century.”