ITV broke more records as Friday’s World Cup coverage of England v USA on ITV1 resulted in a streaming surge and its best ratings of the year.
The biggest UK audience of the World Cup so far watched England v USA on ITV1 on Friday with a peak of 18 million viewers tuning in to see the Three Lions held to a draw in their second match of the tournament.
The audience figures, which encompass all viewers across television and non-TV devices, were higher than the launch of I’m a Celebrity, Get Me Out Of Here, making it ITV1’s most watched programme this year.
ITV had its biggest day of the year for streaming, and third biggest on record, with 18m streams.
It attracted the biggest 16-34 audience on any channel this year, with 2.0m and 85% watching last night.
Across television, an average audience of 11.9m watched the overall coverage of England v USA, with an average of 15.1m watching the full match.