New original drama The Teacher drove streamers to My5 last week, breaking records in the process.
Channel 5’s on-demand service reported its best ever week of viewing hours, by a margin of 40% year-on-year.
The drama, starring Sheridan Smith, beat previous record holder The Drowning by 62% in terms of viewing hours over the first seven days of availability. This makes The Teacher My5’s strongest new drama launch to date.
As a result, My5 saw its viewing hours double week-on-week. Compared to the same week last year, My 5 reported a 100% growth in total viewing hours.
Other top performing shows on the platform included documentary Gabby Patito: The Murder That Gripped The World.
Channel 5’s strong performance in original British drama, which began its renaissance on the channel in 2020 when All Creatures Great and Small made its debut, has prompted channel bosses to invest more in drama. That’s already resulted in the broadcaster pulling the plug on Aussie soap Neighbours.
Dan Fahy, SVP, Streaming, ViacomCBS, said:
“My5 is consolidating its position as an essential place to catch up on programmes broadcast on Channel 5’s family of channels. For the service to achieve its best week ever just a few weeks into 2022 is testament to the fantastic range of content on offer, with dramas like The Teacher beating all records and driving online viewing in large volumes.”