4 Reality will include full length episodes of Channel 4 reality shows, plus social shorts and exclusive new content.
To mark the launch, the new series of Celebs Go Dating will appear on YouTube at the same time as All4, immediately after transmission on E4.
4 Reality on YouTube will serve as a fan-focused home for the best of Channel 4’s biggest reality shows, offering viewers full-episodes of runaway smash-hit reality series like Married at First Sight UK, alongside compilations and ‘best of’ clips from powerhouse titles such as Made in Chelsea.
4 Reality will aim to engage a younger female audience aged 16-24 and will join an already thriving collection of community-focused bespoke Channel 4 channels on YouTube, including 4 Comedy, 4 Documentaries, 4 Entertainment, 4 Sport, 4 Lifestyle and the recently launched Channel 4.0.
It’s part of an ongoing drive to make more Channel 4 content available on the platforms used by youth audiences.
Matt Risley, 4Studio Managing Director said:
“Fandoms are at the heart of 4Studio’s strategies to reach and engage digital audiences, and 4 Reality is the perfect way to harness the passionate conversation already happening around some of our biggest, and most entertaining reality shows on YouTube.”