After nearly a decade, the ITV Main Channel becomes ITV 1 again, ahead of the broadcaster’s relaunch of its online services.
The rename coincides with a refresh of the ITV family of channels. While the main ITV logo isn’t changed, there will be adjustments to the colour schemes and logos representing each channel.
Details of the impending change first circulated online in October, however ITV wasn’t originally able to confirm a precise date.
The broadcaster confirms that from Tuesday 15th November 2022, ITV, ITV HD and ITV+1 will once again be relabelled ITV 1, ITV 1 HD and ITV 1+1.
It’s a busy time for changes at ITV:
- Earlier this week, ITV 2 HD, ITV 3 HD and ITV 4 HD were added to the Freesat channel list after the channels moved out from behind the paywall at the beginning of the month.
- Then ITV confirmed it would be launching its new streaming service ITVX on 8th December, later than ITV had originally anticipated and in the middle of the World Cup. But the ITVX app is due to start appearing on various devices and platforms ahead of the official launch date.
ITV first became ITV 1 in 2001, when each regional station on the ITV Network still had its own branding. The local channel name originally appeared alongside the ITV 1 logo on screen. The original change followed the launch of the ITV Sport Channel and the rebrand of ONdigital to ITV Digital.
How ITV changed to ITV1 the first time around
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ITV 1 then became ITV again in January 2013, with the introduction of ITV’s current curvy logo.
From December, ITV will live stream its six current channels (1, 2, 3, 4, Be, CITV) alongside 20 additional streaming only channels through ITVX. ITVX will also provide a constantly updated news service, which will be refreshed throughout the day.