ITV’s night-time segment – Unwind with ITV – will stay on TV screens for at least another year.
The new series features footage filmed with artists including Shirley Kirkcaldy, Mark Fielding, Tim Gee, Luke Shepherd, Paul and Ann Blockley. As ever, viewers can expect ASMR-inspired animations, tips and tricks from members of the public on how they like to relax, and readings of poetry and prose.
Each segment promises to immerse the viewer in a space that will promote relaxation and reflection.
ITV has commissioned new graphic animations and bespoke music through BMG: The New Music Company.
Following its launch in 2021, Unwind with ITV has attracted over 8.3 million viewers. An average of 1.5 million tune in monthly.
ITV says the series has been welcomed by new parents, insomnia sufferers and night shift workers.
Its success has led to expansion as the series is set to film in more areas of the UK including the Scilly Isles.
Produced by Rock Oyster Media for broadcast on ITV, ITV2, ITV3, ITV4, STV and ITV Hub, Unwind with ITV offers viewers a new episode of mindfulness content 365 days a year.
Unwind with ITV replaced long-running text information service Nightscreen last October. Nightscreen had been a mainstay of ITV night-times since the late 1990s.
Susie Braun, Director of Social Purpose, ITV said:
“Unwind with ITV has grown a huge audience with its unique recipe of mindful footage and inspiration. We hope with this new series people can continue to pause and reflect, whatever’s keeping them awake. ITV’s social purpose is shaping culture for good, and Unwind with ITV is a quiet and wonderful way to support mental wellbeing.”
Adam Mitchell, Head of ITV Programme Strategy Communication, ITV said:
“I’m delighted to say that Unwind with ITV is returning for another year. We originally commissioned Unwind to provide an accessible space for anybody to take time to relax and reflect, and so far we’ve managed to support over 8 million people. We have some great ideas for the new series and hope anybody who finds themselves awake, for whatever reason, will find them just as peaceful and calming.”