The broadcasters are teaming up with the Disasters Emergency Committee (DEC) and media entertainment group Global to stage a two hour fundraiser concert raising money for the humanitarian appeal in Ukraine.
The two hour Concert for Ukraine will be broadcast on Tuesday 29th March. It will be shown on the main ITV channel and STV. Online, the fundraiser will be broadcast on ITV Hub (STV Player in Scotland).
A line-up of presenters and artists, to be announced over the coming days, will take part in the live show. The show is produced by Livewire Pictures. Global, the Media & Entertainment Group, is joining as media partner, and Marks & Spencer will be headline sponsors for the broadcast.
The concert will combine music performances with short films recognising the ongoing relief efforts and the plight faced by people affected by the conflict in Ukraine.
Viewers will be able to donate money to the cause throughout the evening.
Advertising and sponsorship revenue to be donated
ITV confirmed that all sponsorship and advertising revenue generated from the broadcast will also be donated to the DEC appeal. The broadcaster expects to raise over £3 million through advertising and sponsorship.
Katie Rawcliffe, Head of Entertainment Commissioning at ITV, said
“Music is a very powerful tool when it comes to showing support and solidarity, and at ITV we are proud and privileged to be working with Livewire Pictures, Global, M&S and the DEC on such an important and necessary fundraising event.”
Bobby Hain, Managing Director of Broadcast at STV, said:
“We’ve seen time and time again that the generosity of STV viewers knows no bounds. As the crisis in Ukraine continues to intensify at an alarming rate, this event will be an opportunity for our audiences to come together through the power of music, show our whole-hearted support for Ukraine, and help make a difference to those affected through the work of DEC charities.”