Discovery reports continued growth for Eurosport’s Australian Open coverage, as it gives its sport channel a revamp.
Television and streaming audiences have so far seen double-digit year-on-year increases across the 50 countries and territories where Discovery presents the Australian Open.
The number of viewers streaming the tournament has increased 11% year-on-year (vs 2021) through the first four days and opening two Rounds.
Eurosport’s television audience has grown 13% (vs 2021) across Europe. Viewing figures have increased in almost every one of its 50 countries and territories. In the UK, Eurosport was boosted by the ‘Raducanu’ effect. Coverage of Emma Raducanu’s saw Eurosport 2’s viewing figures surge by 111 % versus 2021.
Eurosport.com and its local country versions are also enjoying a record start to the Australian Open. Over the first four days unique visitors increased 134% (vs 2021) led by local sites in France (56%), Germany (+254%), Italy (+50%), Romania (+474%), Spain (+364%) and the United Kingdom (+71%).
Meanwhile, Eurosport 1 and 2 have been given a refresh. This includes a new visual identity and a new dynamic soundtrack, based on a thumping heartbeat.
Discovery said this visual redesign “will ensure cohesion on every platform where Eurosport lives”. It added the new look would ensure that “consumers continue to enjoy a consistent experience wherever they are watching”.
Andrew Georgiou, President of Sports, Discovery, said:
“The fact audiences and engagement have increased so significantly on all our platforms is a testament to our approach of making content available however viewers want to watch. It is now more than a year since the launch of discovery+ and introducing sport onto the product, so the growth in audience and consumption on our streaming service that caters for the whole household is particularly exciting. It is one part of how we are bringing the tournament to a bigger and broader audience.”
[images: Discovery Sports]