The music video network Vevo is rolling out its app on Android TV OS devices around the world.
Vevo’s TV app will be available on Android TV OS devices in the UK, as well as in the US, Canada, Australia, New Zealand, France, Italy, Spain, Germany, Mexico, and Brazil.
The partnership expands free, on-demand access to Vevo’s extensive catalogue of premium music videos. This includes official releases, live performances, and original Vevo-produced content.
How the Vevo TV app works
The Vevo TV app combines linear programming with search and discovery functions. The interface is designed to reflect a live TV experience. Videos auto-play upon entering the app. The more viewers visit, the more personalised the auto-play content recommendations become over time.
The Vevo app is already live on other smart TV and connected TV platforms including Samsung and Apple TV.
Kevin McGurn, president, sales & distribution, Vevo, said:
“Vevo’s mission is to maximise the commercial and promotional value of the music video… So, as consumer viewership trends of music videos continue to shift towards Internet-enabled, connected TVs (CTV) in today’s world, we continue to expand our distribution to meet consumers in those environments they are actively frequenting.”
“With support for Android TV OS, brands can access even more inventory and more eyeballs, especially hard-to-reach consumers, such as cord-cutters, cord-nevers, and younger demographics, which do not watch traditional broadcast television.”