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Home»Archive»How ITV will cover the return of Big Brother

How ITV will cover the return of Big Brother

25 September 2023

The 23 year reality TV format returns to UK TV screens on Sunday 8th October, presented by AJ Odudu and Will Best.

  • The launch show will be simulcast across ITV1 and ITV2.
  • ITVX will be the home of a live stream from the Big Brother House.
  • The remainder of the series will screen nightly on ITV2 and ITVX.
  • Big Brother: Late & Live will become the latest extra show to accompany the main programme.

The wait is nearly over as ITV today revealed details of the eagerly awaited new series of Big Brother.

To celebrate the return, Big Brother: The Launch will air on ITV1, ITV2 and ITVX in a what ITV terms a “disruptive multi-channel and streaming takeover”. The remainder of the series will be available nightly at 21:00 on ITV2 and ITVX (apart from Saturdays).

Big Brother: The Launch will see a new cast of carefully selected housemates, from all walks of life, become the first people to take up residence in the brand-new Big Brother house as they arrive at the famous destination in front of a live studio audience. 

The public once again plays a crucial role. They’ll get to vote throughout the series, ultimately determining the winner, who will walk away with a “life changing” cash prize. 

Big Brother extras

Unlike previous series, there’s no Little Brother or Bit on the Side. Instead, Big Brother will be followed each night by Big Brother: Late & Live. The show will also see AJ Odudu and Will Best presenting from the site of the Big Brother house in front of a studio audience.

ITVX will host the Big Brother: Live Stream broadcasting seven nights a week. This will give fans the option to watch live footage into the small hours after Big Brother: Late & Live.

Big Brother returns to UK screens after a five year gap. It was dropped by Channel 5 in 2018, after taking over the show from Channel 4 in 2011. It’ll be the first time Big Brother’s main nightly show isn’t shown on one of the main five terrestrial channels. ITV bosses hope Big Brother will boost ITVX user figures in the same way Love Island has done previously.

Big Brother is produced for ITV by Banijay, who completed their takeover of original format owner Endemol Shine in 2019.


Marc Thornham

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