Data from viewer research organisation Barb has shown an decline in the number of households subscribing to a streaming service.
Netflix and NOW saw a fall in subscriber numbers, while Apple TV+ and Disney+ reported gains.
Barb’s Establishment Survey showed that 19.42 million UK homes (67.7% of households) had access to a subscription video-on-demand (SVOD) service in the last three months of 2022. This was a -0.6% decrease from 19.54 million in Q3 2022.
▶ Winners and Losers
Winners
- APPLE TV+: 1.69 million homes had access to Apple TV+ in Q4 2022, up +21% on 1.40 million in Q3 2022.
- DISNEY+: 7.28 million homes had access to Disney+ in Q4 2022, an increase of +4.3% from 6.98 million in Q3 2022.
Little change
- AMAZON PRIME VIDEO remained on a par, with 13.12 million homes in Q4 2022, a slight increase of +0.1% from 13.11 million in Q3 2022.
Losers
- NETFLIX: 17.15 million homes had access to Netflix in Q4 2022, down -0.7% from 17.27 million in Q3 2022.
- NOW: 1.88 million homes had access to NOW in Q4 2022, a decline of -7.6% from 2.04 million in Q3 2022.
ℹ Barb Establishment Survey Q4 2022
Barb recently revealed the most-watched SVOD titles of 2022. The chart was topped by Netflix’s Glass Onion: A Knives Out Mystery, watched by 6.7 million people in the seven days since it launched on 23rd December 2022.
Disney+’s Turning Red (3.6 million viewers) and Amazon’s The Lord of the Rings: The Rings of Power (3.2 million viewers) also both feature in the top 20.
However, no SVOD title made it into the most-watched titles across all channels and services in 2022. This was topped by viewing of the Queen’s Funeral Service, with 26.5 million viewers over more than 50 channels.
Source: Barb