Three new features are now available to users of the streaming platform Roku, designed to give users an easier way to find and stream content.
- What to Watch, Continue Watching and Save List features coming to Roku streaming players in the UK.
- Rollout on Roku TVs to complete afterwards.
Streaming platform and device specialist Roku is launching three enhancements to the Roku user experience for UK viewers.
The features, detailed below, are rolling out to Roku streaming players in the coming weeks.
Roku TV models will get an update with the new features in the coming months. Roku currently has a number of TV collaborations with manufacturers including JVC, Sharp and TCL.
▶ New Roku features: in detail
What to Watch
- What to Watch provides easy access to a personalised selection of recommendations for users based on popular content, subscriptions, and their own viewing habits. It can be found within the navigation menu on the Home Screen, with movies and TV shows from a variety of streaming channels including Channel 4, Disney+, ITVX, My5, Netflix, Prime Video and more.
Continue Watching
- Continue Watching gives users a single location to jump back into the content they are watching. Sitting within What to Watch this feature makes it easier than ever for users to resume watching TV shows and movies they were previously streaming.
Save List
- Also located within What to Watch, the new Save List provides a single destination for users to quickly access content they’ve tagged to watch later. Users can now easily add movies and shows from across the Roku platform to their Save List of content they want to stream.
Corporate comment
Sally Nelson, Director UK Product Growth admits:
“There is so much great TV available across an array of streaming services, and sometimes deciding what to watch can be overwhelming. Roku’s simple and intuitive home screen makes it a smart TV choice for consumers. By personalising the way our customers connect with the content they love and offering more ways to discover new content, our users can access entertainment with ease.”
Meanwhile, Richard Halton, Director at Roku UK adds:
“Our mission is to be the streaming platform that connects and benefits the entire TV ecosystem. A testament to that promise is the upcoming launch of our content discovery features that empower users to find the TV shows and movies they want to watch, thereby expanding the reach and potential of our content partners. Users benefit from a more personalised content experience, content partners gain broader exposure and opportunities, and marketers enjoy a highly targeted marketing environment, fostering a win-win-win scenario within the Roku ecosystem.”