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Home»Cable & IPTV»Premier Sports Rugby opens up to more Virgin Media TV subscribers

Premier Sports Rugby opens up to more Virgin Media TV subscribers

9 January 2026

Virgin Media announces it’s making an exclusive rugby channel available to all of its cable and streaming TV customers at no extra cost.

Premier Sports Rugby on Virgin Media channel 553
Previously required a separate Premier Sports subscription

Virgin TV customers and rugby fans can now look forward more rugby coverage without needing an extra subscription.

The company confirmed that its TV subscribers now have access to Premier Sports Rugby on channel 553, giving access to the following events:

  • the Investec Champions Cup,
  • United Rugby Championship (URC),
  • EPCR Challenge Cup,
  • Top 14 (France),
  • Major League Rugby
  • and Japan Rugby League One

…and more.

Previously, the channel was previously only available to viewers who were subscribed to Premier Sports.

David Bouchier, Chief TV and Entertainment Officer at Virgin Media O2, commented:

“We’re offering every Virgin TV customer even more value with access to Premier Sports Rugby at no extra cost. As the only Pay TV operator to provide this, we are demonstrating our commitment to give our customers the very best access to the content they love, and to further enhancing our sports offering with coverage of the world’s biggest club competitions at their fingertips.”

Virgin Media offers a traditional cable TV service in the UK alongside Flex, a product that delivers TV services via streaming.


By: Marc Thornham | Image: Premier Sports

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