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Virgin Media O2 uses the higher RPI measure of inflation to calculate its annual price rise, meaning its customers will face a price rise that’s more than double the main rate of inflation.

Sky’s broadband and pay TV customers will face an average 6.7% rise in the cost of their subscription from April.

Virgin Media counted the cost of letting subscribers go without penalty when they put up prices. Now, in line with other providers, leaving as a result of a price rise will result in a penalty payment for the customer.

Sky’s new range of wi-fi TV sets will go on sale on 18th October, as it makes its first move to a dish-less service in the UK.