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Fewer people are paying ITV to watch its streaming services, but UK’s biggest free-to-air broadcaster is optimistic for the future.

New ad-funded tier of Prime Video cannibalising Amazon’s free streaming service. As a result, Amazon is looking at closing down Freevee.

The Paramount-owned free streaming service has this month rolled out its new look in the UK alongside further additional channels.

For a channel known for its regional output, the absence of a full regional service on ITVX at launch was notable. ITVX recently upgraded its service with the first six of ITV’s regions.

NBCUniversal is leaning into an international strategy where it deploys Peacock in “different ways”, including using its technology and content across various platforms globally.

Limited adverts will appear on the Prime Video streaming service from early February, as Amazon becomes the latest to turn to commercials to keep streaming profitable.

ITV’s tried them out, Channel 5 owner Paramount is a leader in them. Now Channel 4 is launching its first FAST channel in the UK.

One year after launching, the number of FAST channels on ITVX catering to fans of various ITV shows has fallen sharply.

Almost one year after its official launch, ITV confirms plans to expand news coverage on ITVX in 2024.

Business channel Bloomberg has extended its free-to-view reach in the UK thanks to a new partnership with Amazon’s Freevee service.