Sky Q and smart TV owners can now access a new free music app for music videos, karaoke and games.
Perhaps best known for its music entertainment system advertised during teleshopping segments, ROXi has now launched a free version of its service. It can be accessed directly through TVs or streaming devices.
Sky Q users first got access to the subscription version of ROXi last year. But now they, and users on other platforms, can access ROXi’s new free ad-supported app. ROXi’s TV Music app is also available on Fire TV, Android TV and Google TV platforms. This opens up the service on compatible Sony, Panasonic, Philips, Toshiba, TCL, HiSense and Shield TVs. A launch on Samsung Smart TVs and other platforms will follow.
ROXi is led by entrepreneur Rob Lewis, with backing from pop stars Kylie Minogue and Robbie Williams. The service plans to reach 500 million TVs globally in the future.
Rob Lewis said:
“With Brits spending a record £9bn on music, videos and gaming, we are now primed to tap into this cultural trend with the launch of the new ROXi TV Music App. ROXi is the only service delivering music videos, karaoke and games to consumers for free with access to every original music video, album and song, 70 million music recordings, exclusive music video channels for every mood and occasion, 140,000 karaoke tunes and interactive music games.”
ROXi faces competition from Spotify, Vevo and XITE, who are already widely available on smart TV and connected devices. Its karaoke service is currently the key differential from its rivals.