A record number of pay-TV viewers tuned in to Sky Sports’ coverage of Liverpool v Chelsea this weekend, peaking at 420k – a 56% increase on last season’s WSL opener.
Sky has committed to making coverage of the Women’s Super League more accessible this season, with coverage of selected games on Sky Showcase. On social media, there’s dedicated 360 degree coverage from Sky Sports on TikTok and a new Snapchat Discover show.
Sky Sports Managing Director Jonathan Licht commented:
Great to see such an exciting start to the WSL season and we were delighted that a record number of fans tuned in to the live game on Sky Sports. We have a great opportunity to build on the success of the Lionesses this summer and will be working hard to encourage as many viewers as possible to tune in this season. As the leading investor in women’s sport in the UK, we are proud to be a partner of the WSL and will continue to support the growth of the women’s game throughout this season and beyond.”
This Sunday, Chelsea goes head-to-head with Man City at 4pm and Liverpool take on Everton at 6.45pm this Sunday. Both games will be live on Sky Sports Premier League and Sky Showcase.