Streamers will be able to access the NFL Game Pass via DAZN as part of a new 10-year partnership between the NFL and DAZN.
The NFL Game Pass International allows American Football fans around the world to access every NFL match throughout the regular season and post-season, including coverage of the Super Bowl. The partnership starts with the beginning of the 2023 season, which is due to start in September 2023.
The partnership will allow fans to access Game Pass International wherever the DAZN app is available.
DAZN is available on most connected devices, including a range of smart TVs, smartphones, tablets and game consoles.
▶ DAZN + NFL Game Pass International
- NFL Game Pass International is available as a standalone subscription or as an add-on to an existing DAZN subscription.
- Subscribers will be able to access Game Pass International on any device that supports the DAZN app.
- The offer will be valid wherever in the world DAZN is available, excluding China.
What’s in it for the NFL?
With access to DAZN’s direct-to-consumer platform – including its powerful data-driven technology, global distribution network and marketing capabilities – the NFL will be able to grow and engage new audiences over the next decade, building on its growing international fan community.
ITV deal unaffected
The NFL deal with DAZN is in addition to an existing three year deal with ITV, which runs until the end of the 2024 season. This ensures selected games, plus weekly highlights will continue to be available on free-to-air television, plus ITVX. In Ireland, Virgin Media Television will screen ITV’s coverage. In Central and Northern Scotland, free-to-air coverage is available on STV.
NFL Commissioner Roger Goodell said:
“Growing the NFL globally is a key strategic priority for the League and our 32 Clubs. We are excited to partner with DAZN to help us accelerate this effort. Our goal has always been to make our games available to as many fans as possible, and we are confident that DAZN’s innovative viewing experience technology will best serve millions of viewers around the world while also engaging a new generation of international NFL fans.”
DAZN CEO Shay Segev added:
“The NFL is the premier sports media property, and DAZN is incredibly excited that they have chosen us as their international partner. DAZN is the only company that is single-mindedly focused on delivering the very best digital experience for sports fans worldwide and I am confident that we will deliver a superb experience for NFL fans, while helping the league engage new markets and demographics in the sporting phenomenon that is NFL. We can’t wait to bring all the drama, passion and excitement that the NFL is renowned for to our customers as we continue to build the ultimate global destination for sports fans.”