Users of Hisense TV’s in the UK, powered by the HIDAA operating system, can now access Paramount+ in the latest in a series of global rollouts.
- The new partnership means the Paramount+ app is now available in thousands more homes across the country.
- The rollout of the Paramount+ app follows rollout in Australia, Canada and Latin America this year.
Hisense TV owners in the UK can now access a mountain of entertainment. These include Paramount+ Originals such as The Family Stallone, Star Trek: Strange New Worlds and Special Ops: Lioness.
Data from Statista confirms Hisense as the fifth most popular TV brand by sales in the UK, behind Samsung, LG, Sony, Panasonic and Toshiba. This means the rollout has the potential to get Paramount+ into many more homes.
The now completed rollout of the Paramount+ app on compatible Hisense TVs powered by VIDAA is the latest in the series of global rollouts. So far this year, Hisense TV users in Australia, Canada and Latin American have received the Paramount+ app on their devices.
Corporate comment
Akhila Khanna, VP Partnerships & Business Development, UK, at Paramount, said:
“Paramount+ is one of the fastest growing subscription services in the UK, and we are thrilled to be expanding its reach into more homes by partnering with VIDAA. The partnership provides an incredible opportunity to get Paramount+ popular content, characters, and franchises to an increasingly large audience. It is further testament of our commitment to investing in customer choice.”
Arun Bhatoye, Head of Marketing at Hisense UK, commented:
“We’re excited to see the launch of Paramount+ across multiple ranges of TV models. Access to the streaming service will enable our customers to enjoy even more great entertainment at the touch of a button. We’re always committed to improving our offering and this is a highly anticipated addition.”
Guy Edri, CEO of VIDAA International, added:
“We couldn’t be more excited to be onboarding Paramount+ for our audiences in the UK. VIDAA’s focus and mission continues to be that of serving our audiences with the most diverse and highest quality content available. We are proud to offer them Paramount+’s amazing line-up of originals, movies and much more to satisfy their entertainment needs.”