Children’s channel Tiny POP will be solely available via online & streaming platforms from Wednesday 20th March
- Viewers will be able to watch Tiny POP via the POP Player or via streaming channel providers including Samsung TV Plus, Netgem and LG Channels.
- The move ends traditional broadcasts through Freeview, Freesat, Sky and Virgin Media.
Narrative Entertainment, the broadcaster behind the largest commercial kids’ group in the UK, has today announced it will take pre-school channel Tiny Pop fully online from 20th March 2024.
The move follows the successful launch of the channel on streaming platforms in September, with sister channel POP currently the number #1 ranking kids’ FAST channel on Samsung TV Plus and Tiny Pop consistently being amongst the top 3 best performing kids’ channels in the service.
Home to popular TV shows and characters such as Cookie Monster’s Foodie Truck, Hello Kitty: Super Style! and Masha and the Bear, Tiny Pop is available for free on FAST platforms Samsung TV Plus, LG and Netgem, with the move creating further potential for digital expansion for the brand.
▶ Tiny Pop availability (UK – until 20th March)
Tiny Pop currently broadcasts as a traditional platform on all main TV platforms. However, on Wednesday 20th March (which incidentally is the March Freeview Update day), Tiny Pop will be delisted.
| Platform | Channel | Notes |
|---|---|---|
| Freeview | 207 | in some areas only |
| Sky satellite | 615 | |
| Sky Glass/Stream | 214 | |
| Virgin Media | 737 |
▶ Tiny Pop availability (UK – from 20th March)
Tiny Pop will also continue to be available for free across all major TV platforms and mobile devices via the POP Player app, home to over 1,000 hours of content, as well as hosting a range of pre-school and bridge content on YouTube.
| Platform | Notes |
|---|---|
| LG Channels | |
| Netgem | |
| POP Player | Available on Freeview Play, YouView, Apple TV, Amazon Fire, mobiles and tablets. |
| Samsung TV Plus | Also via Samsung mobiles and tablets. |
| YouTube |
Corporate comment
The network has increased its share of kids’ commercial impacts year-on-year and now commands 46% of kids’ commercial impacts overall, despite the challenging market – as children’s content viewing habits change. Shifting its strategy for 2024, Narrative will focus on expanding its digital offering to cater to a younger, digital [aka online] audience.
Francesca Newington, Director, POP Channels, says,
“Tiny Pop’s transition to fully digital kickstarts our 2024 strategy to focus specifically on the needs of our young audiences. With the rise in children aged 3 – 4 consuming content online [according to OFCOM], our expansion onto platforms such as FAST has provided us with new opportunities to evolve and adapt to provide viewers with free access to exciting content wherever and whenever they choose to watch. “
Marc Thornham