- Sky will continue to be the main home of live Women’s Super League coverage in the coming season. The BBC will show at least 18 games on either BBC One or BBC Two.
Sky announced on Thursday that it has secured the broadcast rights to show up to 44 matches from the Women’s Super League for the 2024/25 season, more than any other broadcaster.
It follows record breaking TV viewing figures for women’s football on Sky. The Manchester derby on 23rd March 2024 attracted a peak audience of nearly 600k and an average audience of 485k.
Women’s Super League on Sky Sports sits alongside an unrivalled offering of domestic football every season including 128 of best matches from the Premier League, over 1,000 EFL fixtures including every match from the League Cup, and the biggest games from the SPFL and SWPL.
Free-to-air coverage
Meanwhile, BBC Sport has also confirmed a rights extension.
It will show 22 games in total during 2024/25. A minimum of 18 games will be shown on either BBC One or BBC Two, the remainder will be exclusive to the BBC iPlayer.
Corporate comments
Sky Sports Managing Director, Jonathan Licht, commented on the WSL deal:
“It’s a hugely exciting time for women’s football in this country. Extending our partnership with the Women’s Super League with more matches than any other broadcaster is fantastic news for Sky Sports customers. Audiences have increased hugely over recent years and we’re proud of our contribution to the growth of the game and women’s sport more broadly, showing 70% of all live action last year on our channels.”
Philip Bernie, Interim Director of BBC Sport, said:
“Women’s football has reached unprecedented heights, with the Lionesses’ huge international successes at the Women’s Euros and World Cup, and a terrific contest for this season’s WSL title. We are pleased that BBC Sport will continue to showcase the great excitement of our domestic league by extending our partnerships with the Women’s Super League.”
Marc Thornham
[image: Sky publicity]