Research commissioned by the Department for Culture, Media and Sport identifies blockers as broadcast industry eyes internet TV switchover.
- Broadcasters want to drop traditional TV platforms
- Research models the hypothetical end of Freeview terrestrial TV platform
- Government intervention may be required.
A report from the Department for Culture, Media and Sport (DCMS) has identified three main areas of concern that might hamper the broadcast industry’s desire to closedown traditional TV platforms.
According to the report, financial, technical ability and technical infrastructure barriers threaten to exclude certain types of viewer.
Broadcasters say that as more viewers switch to online, the existing digital terrestrial TV (DTT) network, used for Freeview, is becoming more expensive to maintain – based on a cost per viewer basis. The future of satellite TV is also uncertain.
Digital terrestrial TV is still the most popular traditional TV platform. The platform, which carries the Freeview service, is particularly relied upon by poorer and/or older viewers. Younger viewers are more likely to be online-only.
At present, all licences to broadcast services on Freeview expire at the end of 2034. The main UK public broadcasters have shown little interest in providing a traditional broadcast service beyond this point. Last year, they grouped together to create Freely to help migrate more people to internet TV.
The DCMS report recommends:
- Improving understanding of IPTV – The report suggests that many participants “misunderstood IPTV’s cost, requirements, and ease of setup”. It said clearer communication is needed about free or low-cost IPTV options, how to access live TV, and simple ways to set up IPTV.
- Ensuring access to support for those without informal help – Some participants, particularly those who were more isolated or could not rely on family and friends, would need structured support to adopt IPTV. The report advises that “practical, hands-on guidance should be available to help people not only set up IPTV, but also learn how to use it confidently over time. This could include in-person assistance, online information or tutorials, helplines, or community-based initiatives”.
- Tackling financial barriers – Some participants assumed any IPTV option would be expensive or unaffordable, while others genuinely struggled with the ongoing costs required for IPTV. Increasing awareness of free IPTV services and existing financial support schemes, as well as exploring subsidised broadband options for low-income households, could help make IPTV more accessible, according to the researchers.
- Addressing concerns about internet reliability – Some participants said they were “worried about losing TV access if their internet was unstable”. Researchers said participants made the statement “often without exploring simple solutions”. It suggested “Greater awareness of alternative broadband providers, wired connections (such as ethernet cables), or Wi-Fi boosters could help alleviate these concerns”.
- Ensuring broadband access – While improving national broadband infrastructure is already underway in some areas, ensuring affordable and reliable broadband coverage remains a key factor in supporting IPTV adoption.
By: Marc Thornham