Netflix has announced immediate price rises for UK customers, confident that users will stick around.
- Standard ad-free plan increases by 18%
- Customers who have switched to cheaper ad-free plan to keep costs down face 20% increase.
After previous price rises and clamping down on account sharing didn’t dampen subscriber numbers, Netflix is confidently introducing another sudden price rise in the UK, following recent moves in other countries.
The growing number of users that have opted to switch to the cheaper ad-supported price tier will also be asked to pay more, with an inflation-busting price rise of 20%. Standard without ads increases by 18%. The Premium service only increases by 5.56%, mirroring similar price rises announced by broadband and mobile companies where customers on cheaper price plans face the biggest percentage increases.
The price increases follow reports that Netflix wants to start bidding for F1 rights, initially in the USA, to start growing its portfolio of live sport. The company is currently also heavily investing in other content. With income from subscribers all over the world, it can easily outspend UK-only operators to create more content that subscribers want to stick around for.
Overview: Netflix UK price change – February 2025
- Standard with Ads now costs £5.99 per month (up 20% from £4.99). You’ll get HD streaming, the ability to stream on two devices simultaneously, downloads on one device. But you’ll see several minutes of ads each hour.
- Standard now costs £12.99 per month (up 18% from £10.99). You’ll get the same features as Standard With Ads, but no adverts and ability to download to two rather than one device.
- Premium now costs £18.99 per month (up 5.5% from £17.99). This plan unlocks 4K UHD and HDR streaming. You can stream on four devices simultaneously, see no ads, download on six devices and enjoy spatial audio.
By: Marc Thornham | Image: Netflix