Browsing: ITV

Nearly three months into 2024, ITV claims crown for most watched TV event of the year so far, as its sports coverage drives streaming increases.

Fewer people are paying ITV to watch its streaming services, but UK’s biggest free-to-air broadcaster is optimistic for the future.

ITV has unveiled a revised logo, reinforcing its three strategic pillars. The three-colour logo represents ITV as a whole, while individual services retain their individual colour schemes.

For a channel known for its regional output, the absence of a full regional service on ITVX at launch was notable. ITVX recently upgraded its service with the first six of ITV’s regions.

The first episode of ITV’s Mr Bates vs the Post Office has been watched by 9.2m viewers, making it ITV’s best new drama for three years since the Pembrokeshire Murders in January 2021 when the country was in lockdown.

Teenage darts sensation Luke Littler to feature in two darts events in coming weeks on ITV. That’s after his appearance in the recent PDC World Darts Championship was retained behind a paywall by Sky.