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Freesat launches new ad campaign

by RXTV-newsdesk

Freesat, the UK’s biggest subscription-free satellite TV platform, has launched its latest ad campaign. ‘Live Life Free’ aims to showcase the platform’s range of over 170 live TV channels and on-demand services.

The new 30 and 10 second TV adverts will first appear in the East, South & South-east and South-West TV regions. The rest of the UK will see them in the coming weeks. Created by TMW Unlimited, the ads feature two CGI crab characters: Ossi & Pod. In the story, they leave their drab underwater home to explore the vibrant fairground world just above their heads – a world that was just waiting to be discovered.

Andre Santos, Director of Marketing at Freesat said:

“The small screen continues to be filled with outstanding content and we wanted to celebrate that through our execution, showing that being chained to pay TV isn’t a necessity to enjoy high-quality entertainment. You just need to search for that freedom like Ossi and Pod and when you do, you’ll find Freesat and a world of wonder waiting for you.  We’ve loved the process of bringing our charming crustaceans to life with TMW Unlimited and The Specialist Works and cannot wait for the UK public to meet them.”

Tom Harman, Creative Director at TMW Unlimited said:

“We can’t wait to see our two cute crustacean siblings, Ossi and Pod, scuttle their way into the nation’s hearts. The campaign embodies TMW Unlimited’s purpose to create ‘ideas that move people’ from awareness to consideration to purchase, tapping into the customer’s desire to pay less for our TV. It demonstrates our truly integrated and human understanding approach, delivering big brand-level thinking that works across every channel, seamlessly.”

Despite the merger with Digital UK, Freeview and Freesat continue to have their own marketing campaigns. Freeview launched its latest campaign, featuring aliens, last week.

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